Doxa, founded in 1889 by George Ducommun, began as a maker of fine dress watches and other timepieces. Over the years, Doxa gained in size and branched out into other timekeeping markets.
In the late 1960s Doxa realized that diving was becoming more popular—especially given the success of early innovators like Rolex and Blancpain in the early 1950s. In fact the success of Rolex's Submariner and Blancpain's Fifty Fathoms helped originate a market for followers such as Doxa. This may have been due to the efforts of Jacques Cousteau and increased general awareness of the sport. Doxa decided to devote resources to create a watch to be used for diving. Tests indicated that an orange face was more visible in murky water.
Doxa S.A. - From Wikipedia, the free encyclopedia
Yes, an Orange Faced dive watch... Introduced in the 1960s.
Even Seiko made one: "Orange Monster":
 Seiko Men's SKX781 "Orange Monster" Automatic Dive Watch List Price: $475.00 Sale Price: $239.00  |
Find a Vintage Doxa Watch Online:
 VINTAGE DOXA SWISS MENS WATCH US $9.99 |
 VINTAGE WATCH MVMN LOT 7 LADIES tiffany perregaux US $12.50 |
 NOS 20mm Hadley Gold Stainless Dive Vintage Watch Band US $149.95 |
 Monaco watch bracelet clasp spring NSA rare part US $35.00 |
 Heuer watch bracelet clasp spring large size NSA Swiss US $35.00 |
 Swiss Made 19mm Tropic strap rubber perforated vintage US $159.95 |
 Vintage Heuer Monaco band 7 spare links NSA Swiss US $59.95 |
 Vintage Heuer Monaco band 4 spare links NSA Swiss US $39.95 |
 NOS 22mm JB Champion Scandia Calf Vintage Watch Band US $44.95 |
 VINTAGE DOXA AUTOMATIC MENS WRIST WATCH PARTS OR REPAIR US $19.99 |
 Bark finish textured Swiss bracelet by NSA long clasp US $195.00 |
 Rare 22mm Tropic type Swiss Made rubber strap big holes US $149.95 |
 Rubber 22mm Tropic band type perforated curved ends NOS US $149.99 |
 Black rubber 20mm Tropic band type perforated NOS item US $39.95 |
 Stealth 22mm Tropic type Swiss dive strap big holes US $149.95 |
 NOS 20mm NSA Stainless Deployment Vintage Watch Band US $199.00 |
 Red 19mm Tropic band style rubber perforated design US $39.95 |
 Red 18mm Tropic band type big holes style Tropic strap US $39.95 |
 Brown 18mm solid rubber Tropic band style vintage item US $29.95 |
 Black 20mm Tropic strap style rectangular holes vintage US $39.95 |
 DOXA Swiss Vintage LADIES Watch WHITE GOLD DIAMONDS US $1,195.00 |
 RARE VINTAGE MENS DOXA 17 JEWELS MANUAL WINDING WATCH US $2.24 |
 Blue 18mm Tropic type band big holes style Tropic strap US $39.95 |
 DOXA Antimagnetique Chronograph 18k Rose Gold 1950s US $3,200.00 |
 NOS Hirsch 20mm Nappa Calf Open End Wire Lug Watch Band US $39.95 |
 NOS Hirsch 20mm Open End Wire Lug Goat Skin Watch Band US $44.95 |
 NOS Hirsch 20mm Open End Wire Lug Calfskin Watch Band US $39.95 |
