Doxa, founded in 1889 by George Ducommun, began as a maker of fine dress watches and other timepieces. Over the years, Doxa gained in size and branched out into other timekeeping markets.
In the late 1960s Doxa realized that diving was becoming more popular—especially given the success of early innovators like Rolex and Blancpain in the early 1950s. In fact the success of Rolex's Submariner and Blancpain's Fifty Fathoms helped originate a market for followers such as Doxa. This may have been due to the efforts of Jacques Cousteau and increased general awareness of the sport. Doxa decided to devote resources to create a watch to be used for diving. Tests indicated that an orange face was more visible in murky water.
Doxa S.A. - From Wikipedia, the free encyclopedia
Yes, an Orange Faced dive watch... Introduced in the 1960s.
Even Seiko made one: "Orange Monster":
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Seiko Men's SKX781 "Orange Monster" Automatic Dive Watch
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DescriptionThe 21-jewel, automatic Seiko Men's "Orange Monster" Automatic Dive Watch winds itself with the motion of your wrist, so you'll never need to change the battery. It has a stainless steel case and features an orange dial with three-hand function, easy-to-read bar markers, and an English/Spanish day/date window at the three o'clock position... Features
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